VIAGGI’s Blueprint for Unforgettable Holiday Activations

As we look ahead to 2026, a strong consensus is emerging in the communications world: building brand awareness  is the foremost objective. Recent data reveals that 58% of agency teams  and 50% of in-house communications professionals  are placing brand building at the top of their agendas. However, their tactics vary— nearly half of agency experts (47%)  are driving earned media placements , while 47% of corporate teams  are zeroing in on managing and protecting reputation .

As the worlds of fashion, sports, and hospitality converge, an exciting new trend has taken hold: branded luxury hospitality . Pioneered...

On 21–22 June 2025, Lamia hosted the spectacular Olympus 911 Road Tour 2025, organized by Porsche 911 Greece Club in partnership with Porsche Greece.

Effective beauty publicity is what sets outstanding brands apart. Success hinges not just on getting coverage, but on crafting stories that resonate, building trust through authenticity, and maintaining momentum long after the initial splash.

Live experiences remain the most powerful way for luxury and corporate brands to forge emotional connections, drive engagement, and differentiate themselves. End-to-end event production—from concept design to on-site execution—has never been more critical. Here’s why top-tier brands must invest in flawless event planning in 2026.

Launching a new product is one of the most exciting moments for any brand. It’s the chance to show the world what you’ve been working on,...

Public Relations (PR) has always been a powerful tool for brands, but in 2025 it is more important than ever. The way people consume...

This summer, the luxury and lifestyle worlds are merging in unexpected and vibrant ways—chief among them: fashion beach club takeovers ....

The global beauty market, once on a relentless 7 % annual growth trajectory (2022–2024), is now entering a more deliberate era, projected...

Luxury PR is evolving at an unprecedented pace. As the industry shifts towards sustainability, exclusivity, and digital innovation,...

The world of PR is undergoing a radical transformation, driven by shifting consumer behaviors, technological advancements, and a growing...

In today’s evolving luxury landscape, environmental responsibility is no longer an afterthought—it’s a defining trait of modern luxury...

Overview In 2023, Porsche marked an extraordinary milestone: 75 years of automotive innovation, luxury, and performance. To celebrate...

Overview As a global leader in cosmetics, L’Oréal has built a portfolio of iconic brands over 100 years, including Vichy, its premium...