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Case Study: PORSCHE – 75 Years of Excellence Celebratedwith a Classic Road Tour
- Viaggi
- Mar 28
- 2 min read
Updated: Sep 17
Overview
In 2023, Porsche marked an extraordinary milestone: 75 years of automotive innovation, luxury, and performance. To celebrate this historic anniversary, Porsche organised the first-ever Porsche Classic Road Tour in Greece, and VIAGGI was honoured to bring this prestigious project to life.
The aim? To honour the timeless bond between Porsche’s classic car owners and the brand,while delivering a driving experience worthy of its legendary reputation.
Strategy
The Porsche Classic Road Tour was built around two key pillars:
● Celebrating the road as Porsche’s natural habitat, by curating an unforgettable driving
route through some of Greece’s most scenic landscapes.
● Deepening the emotional connection between classic Porsche owners and the brand,
through authentic, experience-driven storytelling.
Execution
Over two days (6–7 May 2023), 40 classic Porsche owners embarked on a remarkable journey:
● Starting point: The Olympic Stadium in Athens
● Destinations: Alpine landscapes of Arvanitsa, Corinthian Gulf, Amfissa, picturesque
villages, and a luxury hotel in Itea for an overnight stay
● Return route: Through Bralos, Oiti National Park, and Athanasios Diakos, totalling 245
kilometres of breathtaking drives.
Our event management included:
● Personalised invitations and guest coordination
● Full branding of pit stops with Porsche banners, flags, and decor
● Custom-designed registration desks and press walls at the starting point
● Specially created 75th-anniversary car stickers for participating vehicles
Every element of the journey was tailored to highlight Porsche’s passion for performance, its heritage of excellence, and its commitment to creating unforgettable experiences.
Impact
The Porsche Classic Road Tour was a resounding success:
● Full participation by Porsche owners
● Strong emotional engagement with the brand
● Authentic, organic content shared by participants
● Reinforcement of Porsche’s legacy in Greece as a symbol of luxury, innovation, and
driving passion
Our role at VIAGGI extended from creative strategy to detailed execution, ensuring that every moment reflected the brand’s prestigious legacy — and created memories that will last a lifetime.
