Olympus 911 Road Tour 2025: A Legendary Drive Brought to Life by VIAGGI

theodora54
Oct 8
2 min read

On 21–22 June 2025, Lamia hosted the spectacular Olympus 911 Road Tour 2025, organized by Porsche 911 Greece Club in partnership with Porsche Greece (Motodynamiki Group). Over 80 Porsche 911s (spanning collectors’ classics of the 1960s to the latest, race-inspired 992 GT3 RS) converged on the Travel Stop at Lamia’s entrance. The display captivated both passing motorists and dedicated enthusiasts, setting the tone for a three-day pilgrimage to Mount Olympus, the mythical home of the gods.

An Unforgettable Lamia Welcome

As the inaugural stop, Lamia delivered on every promise of luxury and local charm:

Elegant Reception Hall: Guests arrived to a refined welcome, complete with high-end branding, custom signage, and seamless check-in managed by VIAGGI’s onsite concierge team.
Gastronomic Showcase: A curated barbecue buffet by Nikos Velentzas (BBQ by Nikos) celebrated Fthiotida’s rural flavors, featuring prime cuts and bespoke pairings that mirrored the exclusivity of the Porsche lineup.
VIP Hospitality: From executive transport to photographer and media liaison services, every guest enjoyed white-glove treatment.

The Ascent to the Gods

After Lamia, the convoy embarked on a breathtaking route through central Greece:

Winding Mountain Roads: Participants tested the agility and performance of their 911s along the slopes of Mount Olympus, pausing at the region’s famed waterfalls and scenic overlooks.
Vineyard Luncheon: At Apostolos Kourtis’s vineyards, drivers savored a gourmet meal by Nomade Sauvage, blending haute cuisine with panoramic mountain vistas.
Sunset Beach Finale: The day concluded with an exclusive beach party on the Aegean shore, culminating in awards for the most distinguished Porsche 911s.

VIAGGI’s Planning

Executing an event of this scale demanded meticulous planning and flawless coordination. VIAGGI PR & Communications (under the leadership of Tatiana Melachroinou) managed:

End-to-End Logistics: From route mapping and local permitting to security protocols and emergency response.
Vendor & Partner Management: Aligning luxury F&B providers, hospitality venues, and technical support teams to uphold brand standards.
Media & Influencer Strategy: Curating press days, coordinating live coverage, and facilitating content creation to maximize earned media.
Guest Experience Design: Crafting bespoke welcome kits, VIP lounges, and post-event surveys to capture feedback and ensure unmatched satisfaction.

This tour wasn’t just a drive; it was a celebration of “driving as a human experience.” It showcased Porsche’s engineering excellence, the power of community, and the storytelling magic of expert PR.

🔗 Ready to accelerate your brand with an iconic luxury event? Discover VIAGGI’s bespoke solutions here.