A PR & Marketing Playbook Maria Grazia Chiuri’s first show as Fendi Chief Creative Officer at Milan Fashion Week was framed less as a “designer takeover” and more as a brand reset. The runway floor carried the mantra “Meno io, più noi” (“Less I, More Us”), a message engineered to travel fast across press, social, and internal teams. ©Fendi Fall/Winter 2026-27 Vogue Runway What stood out from a marketing lens: Codes-first, not chaos : black-led, lace, slip silhouettes, sharp c

As the worlds of fashion, sports, and hospitality converge, an exciting new trend has taken hold: branded luxury hospitality . Pioneered...